Monday, September 30, 2019

Experience& self awareness

Furthermore I can assure you my service will be of benefit certainly look forward to hearing back from you soon. Kathy lacked sufficient emotional intelligence to be effective in her new project manager assignment by Self awareness: Kathy had a deep understanding of her strength not her weakness to have time to talk to her staff. There was also lack of empathy as she failed to have the â€Å"ability to recognise the feelings and expectations of others and take them into consideration† as they were also local residents. Poor relationship with the staff resulted to â€Å"a campaign of passive resistance to her leadership†. 2.The element she exhibit successfully were: Motivation: although the project became quickly bogged due to poor performance she still managed to motivate herself and â€Å"pushed her team hard†. Also by settling goals for staff and senior members of the project to â€Å"work long hours† to accomplish important milestones in order to comple te the assignment. B. Main methods of communication include: Verbal communication either through sound, work or speaking to other members of the project or recorded clips of the senior members.Also Written communication either emailing or letters with the use of computers and internet for emails. In addition visual communication through graphs from excel or video clips on YouTube or television therefore contributing to the IT and applications. C. 5 Traits of emotional intelligence me: Self awareness: In high school was given a presentation on Kidneys, a sensitive topic managed to trust my intuition& took control of my emotions as that was my weakness. Self regulation: one of my cousins used my bag without asking, i had to hink of how I was going to talk to them instead of fighting.Motivation: When given 2 or more assignments during college treated myself if i finished a day before the deadline& the days increased as the year progressed. Empathy: when my friend lost her Job& i had Ju st got a Job I helped her with some of her bills as I had been in a similar situation before. Social skills: I managed to build a good relationship with my new workmates as well as maintaining one with my friends and family. experience& self awareness By naume2

Family and Old Woman

Once upon time in one small village, lived an old farmer with 3 sons. The first one was strong, and the second one was fast, and the third one was clever. They were always arguing about who is the best son and never help each other. One day the farmer became sick so they called a doctor. Father and Doctor Father: hi my friend. How are you? Doctor: Hi my friend, I am fine. I haven’t seen you long time. How are you my sick friend? Father: how do know that I’m sick? Doctor: I’m a doctor, why would you call me then? Father: I’m not sick but I just want to show my sons that they must stay together and help each other.Please tell them that I’m sick and I need medicine so they must go to witches highland together to find that medicine. Doctor: So you just pretend that you are sick, I don’t like to lie but since you are my old friend I will do it for you. I hope your sons will understand that they must help each other. Doctor really wants to help his friend so he goes to talk with farmers sons†¦ Doctor and the three sons Doctor: Hi, lucky that I met all of you here, your father is sick and he needs the medicine. Clever son: where is that medicine? Doctor: it’s far away in the witches highlands.Fast son: how far is that place? Strong son: how hard is the way? Doctor: The way is very long and difficult so you must go together as soon as possible. I will look after him while you will have a journey so don’t worry and leave†¦ Fight for who is going to get the medicine Strong son: I’m stronger the both of you and better then you I will go get the medicine alone I don’t need your help. Fast son: I’m fastest one, I will go and comeback faster than you and we don’t have enough time. Clever son: let him go he is really stupid, I’m sure that he will comeback without the medicine.So after long discussing and fighting, they decided that the strong son will go first to this journey to find the medicine. On the way he met an old woman that looks very strange. Strong son _old woman dialog Strong son: I look for a way to a â€Å"witch’s highland† do you know how can I go there? Old woman: why you want to go there, it is very far and dangerous place, no one come back from there. Strong son: my father is sick and I need a medicine that can be finding only there. Old woman: if you want to go there I will show you the way but you have something to do for me. Strong son: what should I do?Old woman: there is a tree that is 10 meters high. From here till the tree is more than 10 days way, but you have to go there less than 2 hours. He couldn’t do this so he had to return home without any medicine. Three sons Clever son and fast son: Laughing to strong brother. Clever son: I knew that you will comeback without the medicine. Fast son: now it’s my turn to go to get the medicine. After that the fast son went to find the medicine . He also met the same old woman on his way. Fast son and old woman Fast son: hey, grandma’ do you know how can I get to the â€Å"witches highland†?Old woman: I’m not your grandma’ and why do you want to go there? Fast son: I want to get a medicine for my sick father. Old woman: Before you come here someone came asking for the same place, and if you want to go there you have to answer my question first then I will show you the way. How many hairs on your head? He try to count a long time but he can’t answer to her question, he also couldn’t pass the river, so he a returned to home without the medicine. Clever son: Laughs on his fast brother when he came back without the medicine.Clever son: I will get the medicine that the both off you couldn’t get. Then the last boy went to find the medicine. He met the same old women again. Clever son old woman Clever son: hi I came here to find a medicine for my sick father before I come here both of my brothers c ame looking for it and they couldn’t get it. Old woman: Yes, I met them before you, but I will you want to go there and find the medicine you must do something to for me. Clever son: what should I do for you? Old woman: nothing special only I want you to pass the river and get for me that laptop there.Because I want to check my face book I didn’t check it for a long time. He couldn’t do it too, so he returned home. When he come back to home doctor call them and ask what happened. Doctor: You see you don’t listen to me and didn’t go together, you just waste all of your time to argue who is better and still haven’t got the medicine that your father needs. Tell me why you all return without it? Clever son: I met the strange old woman and she told me to pass the river but I couldn’t because it’s it was hard, so I come back†¦ Strong son: I can pass the river but she told me to go somewhere very fast.Fast son: I can go anywhere very fast but she asked me a difficult question that I couldn’t answer. Clever son: I can answer to any question. Doctor: So you must go together and do all her tasks . Who is better is not important you must help your sick father. Help each other and get the medicine I’ll be waiting for you†¦ Finally they went together to find the medicine. They met the old woman again. 3 Sons_ old woman _dialog Old woman: why you come to me again when you can’t do everything that I want? Clever son: now, we are together so we can do everything that you want.Strong son: just say anything that you want we will do it. Fast son: what is the question? Where is the river? How we can arrive to tree? Old woman: at fist you have to answer me, how many hairs on my head? Clever son: as much as users of facebook. Old woman: You must pass that big river and bring me the laptop from other side; also you should bring me an apple from the big tree. Acting. Fast son run and bring the appl e, strong son bring the laptop. The strong and fast sons bring the laptop and an apple to old woman and she gives them a medicine.They took the medicine from old woman and return to home. Doctor and 3 sons’ scene: Doctor: I am glad that you come back, finally you understand that you must help each other and stick together. Don’t worry your father is not sick, you are all together now as he hopes, so go tell him about your adventure and leave him. Help him and each other and everything will be alright. Three sons never argue or fight again with each other, they do everything together and they live happily with their father. The end

Saturday, September 28, 2019

Biomedical Approach

Introduction Since the time of Enlightenment, Western ideas of health have been dominated by the biomedical approach. The basis on which these opinions are founded is that an individual is not responsible for their illness and that the mind and body work separately from each other. Health, in the eyes of this approach can be deemed as simply the absence of disease. Part of the reason this vision of health has dominated so much, is that it’s practiced by the majority of the health professionals and is the staple of the care received in hospitals. The aim of this assignment is to demonstrate the strengths and weaknesses of this system, and to suggest the advantages that using a social model to view health could bring. Discussion Health, is a word that carries a broad spectrum of meanings, it is defined differently in all walks of life. Biomedical health although being the most recognised is not the only approach and has been called by Naidoo and Wills (200, p. 9) â€Å"a narrow view of health†. The social Model contrasts this approach. It focuses on the social and economic factors regarding health and looks at ways to prevent illness before it occurs. Even in the most affluent countries, people who are less well off have substantially shorter life expectancies (Marmot and Wilkinson, 2003), a social view on health would take this information into account, placing emphasis on improving the quality of life to increase life expectancy. Contrastingly the Biomedical method would look at a patient and prescribe necessary medication, although usually being effective in the short term, this would do nothing to stop the person getting ill again as they would return to the same unhealthy lifestyle or environment. This could be seen as impersonal, but this scientific approach can be useful in many scenarios as it has been said by Pearson, Vaughan and FitzGerald(2005, p54) that â€Å"the overriding concern for the patient is for cure and control of his or her disease, and this model gives clear direction in this respect†. The Biomedical Model has strengths in the sense that illnesses are not always caused by environmental or lifestyle related factors. Rather than trying to explain the illness, it searches for a cure. Biomedical science can give instant relief to people who are suffering or in pain, for people involved in accidents and emergency situations this approach is second to none. It accepts accidents are sometimes unavoidable and concentrates on restoring the individual to health in a direct manner. Discarding freak accidents the social model could prove useful. Wilkinson and Marmot(2005, p24) state â€Å"individuals turn to alcohol drugs and tobacco, suffer from their use, but it is influenced by the wider social setting† . Upon taking this statement into account, it could be argued that the social model would have a greater effect in reducing the number of people turning to drugs or alcohol. The biomedical approach would examine the physiology of the situation in an attempt to understand why an individual might become dependent on a drug. The treatment might consist of giving the patient another drug to help them come off the substance they are using, but the social method would encourage support groups or the 12 step method that was first practiced by Alcoholics Anonymous (AA). This method was originally brought about in the 70’s and involves patients admitting they are powerless to alcohol and coming to believe that a greater power can restore them to health. Although it had much success, it didn’t take account for those who did not believe in religion. Since then non twelve step programs have been brought about that focus on counselling patients on how to take control of their lives. Many centres that practice this method such as the Narconon Freedom Centre(NFC) claim to have a 70% success rate. It is apparent that both biomedical and social models have their place in treating addicts and biomedical science could definitely benefit from the use of techniques from the social model in this case. Because the term health is subjective it can be defined differently. The Biomedical approach may deem someone who is disabled as unhealthy. The way they would aim to treat, for instance someone who has lost the use of their legs is to give them a wheelchair, if the person then became depressed they might give them medication to alleviate the symptoms of depression. This scientific model is supported by evidence and does work in the sense that disabled people can get medication to decrease pain or equipment to make day to day life easier. The social model however approaches disability in an entirely different manner and Smart (2006-2007)states that â€Å"much of the prejudice and discrimination experienced by people with disabilities occurs not in spite of the Biomedical Model, but because of the Biomedical Model†. It known that disabled people can often be the target of discrimination and stereotyping, perhaps this has something to do with the picture of disability that has een painted by biomedical science. Because the biomedical approach has been at the forefront of health it is understandable that people are disposed to think in accordance of its views, but this doesn’t mean that they are always right. â€Å"The profession of medicine has, for centuries, been based on the two outcome paradigm of cure or death and vestiges of t his paradigm are reflected in payment systems. Therefore, after medical stabilization, much of the funding is withdrawn, not taking into consideration the individual’s greatest needs (Yelin, 1992). This quote reiterates the point that the biomedical view may not always be right. The social model in this case would take into account the full recovery of a person so they could return to a desirable quality of life. This is because the social model recognises the fact that if a person is affected by something it can impact on their life socially and economically, which in turn can cause numerous problems such as depression, effect on relationships, stress, and anxiety etc. To see a person as healthy as soon as there condition is stable is a very biomedical approach to the issue, it is possibly unwise to think that as soon as the patient is deemed stable they can return to a normal lifestyle. The possible repercussions of this approach are that many patients will likely return and need more treatment soon after they have left. A potential benefit of using the health model when viewing a situation like the one previously mentioned, is that the patient might be able to receive services like marriage counselling. This is because the social model takes more account of the effects ill health can have on the patients’ social life. If a patient is depressed this might also have an effect on the health of their friends and family meaning that they too may need healthcare for example a depressed patient may take their anger out by being abusive or violent to those around them. This is obviously not good for the family’s health so In the grand scheme of things a social approach may also help in keeping the patients family in good health. â€Å"The cultural identification of the individual is often ignored because the Biomedical Model is based only on biological, organic needs. Psychiatric disabilities, which are highly dependent upon the environment of the individual, are not well-funded. Such environmental accommodations could render the individual highly functional (Wright, 1991). For people with psychiatric disabilities the biomedical approach may help to calm them down or nullify the effects of their illness. However little is done to improve their quality of life and this, it could be argued, seems almost de-humanizing. The model of health would prove useful in this situation by simply creating a nicer environment that will greatly assist the person to return to health. If a return to health is not possible, this improvement in environment would still give the person a much more fulfilling life and help to put the families of patients’ minds at ease. Conclusion On reviewing and comparing the biomedical and social models of health, it can be seen that both models have strengths and weaknesses. Because the biomedical approach has been at the forefront of health people trust it because it’s what they are used too.. This approach is supported by a wealth of scientific evidence and knowledge and it can efficiently cure a wide range of illnesses or diseases. However the biomedical model takes little into account for the environment of patients and how this can affect their health. The social model realises that health can be defined in ways other than simply â€Å"the absence of disease†. It also takes into account that all patients’ ideas of health are different and require different treatments. On conclusion it is clear that both models are invaluable and the best means for keeping people healthy and administering care would be through using a combination of both methods. Exact word count:1490 References Alcoholics Anonymous, n. d. The Twelve Steps of Alcoholics Anonymous. [online] Available at:< http://www. aa. org/en_pdfs/smf-121_en. pdf > [Accessed 18 December 2010] Barker, R. Kirk, J. and Munday, R. J. , 1988. Narrative analysis. 3rd ed. Bloomington: Indiana University Press. Marmot, M. G. And Wilkinson, R. G. , 2006 Social Detirminants of Health: the Solid Facts 2nd ed, Oxford, Oxford University Press. Naidoo, J. And Wills, J. ,2009 Health Promotion: Foundations for practice 2nd ed. London, Balliere Tindall Narconon Freedom Centre, n. d. [online] Available at:< http://www. freedomdrugrehab. om>[Accessed 17 december 2010]. Pearson, A. Vaughan, B. and FitzGerald, M. , 2005. Nursing Models for Practice. 3rd ed. Oxford : Butterworth-Heinemann. Smart, J. , 2006-2007. Challenges to the Biomedical Model of Disability. Advances in Medical Psychotherapy & Psychodiagnosis, Volume 12,. p1 Wright, B. A. (1991). Labeling: The need for greater person-environment individuation. In C. R. Snyder & D. R. Forsythe (Eds. ), H andbook of social and clinical pyschology (pp. 469-487). Elmsford, NY: Pergamon Yelin, E. H. (1992). Disability and the displaced worker. New Brunswick, NJ: Rutgers University

Friday, September 27, 2019

Political science Term Paper Example | Topics and Well Written Essays - 750 words

Political science - Term Paper Example Already, the resources of this earth are dwindling and climate change is a reality that is descending upon us. However, I would like to expand the author’s statement of risks and say that the problem is not only environmental – it is also about poverty and exploitation. The whole range of social problems should be addressed as well, to ensure that globalization can lead to truly humane outcomes. I would like to focus on the assumption in the second essay stating that and I quote, â€Å"the most beneficial aspect of a globalized world economy is the reluctance to wage war among participating nations†. On the contrary, there is still the likelihood and potentiality for war, as in cases wherein a state wants to obtain the resources of another because it is beneficial to its economy: for example, waging war against Iraq for oil. Also, even assuming that world wars are prevented, civil wars and domestic insurgencies still present a threat. Because globalization worsens poverty in developing regions and poverty breeds insurgency and unrest, violence is still not abated. Indeed, it might be more invisible – but nevertheless real – forms of violence. I disagree with the third essay and the logic it advances that globalization is a medium and facilitator of global warming, terrorism, and the like, and because it is so, it is the infrastructure with which solutions and strategies to combat this can be implemented. This paints a picture of globalization as a field of equal players, were asymmetries in relationships are unheard of. In truth, globalization is about powerful players and weak players, where powerful players extract concessions from the weak players, to the detriment of the latter. Moreover, it is interesting that the author compared the US and Germany – both wealthy countries. Comparative advantage should be studied against the template of a rich country-poor country

Thursday, September 26, 2019

Entry Strategy in the Market of Scotland for Sony Corporation Assignment - 2

Entry Strategy in the Market of Scotland for Sony Corporation - Assignment Example This research will begin with the statement that international business is a comparatively complex phenomenon that requires managing a large number of variable factors associated with the business. Internationalization of business becomes important due to multiple factors such as saturation of the home market, expanding opportunities in the foreign markets, economies of scale in the global production and many more. However, before entering into international business, a firm must analyze its own capabilities in terms of whether it is strong enough to participate in the global business process as well whether it will be profitable for the firm to expand business in the targeted foreign market. Once the capabilities of both the entities are ensured, the company must decide on the foreign market entry strategy that it is going to incorporate. In this context, the firm should also confirm whether it will standardize their existing business practices in the target market or adapt the busi ness process, prevailing in their target market. Once all these foreign market strategies are evaluated, the company will be able to formulate its marketing and expansion strategies solely for this particular market, depending on the competitiveness of the host country. Such strong market evaluation and accordingly strategy formulation will definitely bring success to the company in its international business. With the rapid expansion of globalization and liberalization of economies, the business world is experiencing huge progression in international trade. International trade refers to all the commercial transactions and trade and investment that take place between governmental and private organizations from different countries. Naturally, organizations participating in international business are highly exposed to the global competition and the constraints of international trade. Therefore, such organizations are bound to formulate business strategies that will help the organizations to perform successfully in the international market and to ensure their long-term sustainability. Fundamentally, a strategy of international business concentrates on the aspects regarding how an organization, especially private organizations can maximize their profitability. However, in order to sustain in the globally competitive world, relevant strategies should be implemented in every aspect of business s tarting from sources of raw materials, methods of productions and operations, logistics and supply chain as well as marketing and financial process. In fact, as social and cultural prevalence tends to be different in various countries, organizations should incorporate appropriate strategies for different markets.

Demographic Transition Assignment Example | Topics and Well Written Essays - 1000 words

Demographic Transition - Assignment Example It finally stabilizes in the fourth stage of the demographic transition, as a result of low both birth and death rates. Consequently, most of the developing countries are in this stage. Introduction They are several theories and models describing population dynamics. One of these models is demographic Transition model. It refers to the change of high birth rates and death rates to low birth rates and death rates, as a country grows from a pre-industrial to an industrialized economic system. It focuses on the changes in the population from unstable to where it stabilizes. Demographic Transition refers to the change from high birth rates and death rates to low birth rates and death rates, as a country grows from a pre-industrial to an industrialized economic system. It is normally represented by a demographic transition model. This model gives a description of population change over time. It  has a basis on an interpretation by the American demographer Warren Thompson that begun in 1 929, of the observed transitions, or changes, in birth and death rates in industrialized societies throughout the past two hundred years or so (Caldwell,et al, 2006). The demographic transition model has four stages which are commonly classified as; pre-modern, urbanizing/industrializing, mature industrial and post industrial. Stage one is related with pre modern times, it also seen as the pre-industrial society. It is characterized by a balance between birth and death rates that is high birth rates and death rates that are roughly in balance. It is believed that all human population experienced this until late 18thcentury when Western Europe broke the balance. Since both birth and death rates were roughly equal and high, population growth in this stage is very slow. Actually, the growth rate we less than 0.05% for over 10,000years since Agricultural Revolution (Caldwell,et al, 2006). This characteristic gave this stage a name â€Å"High Stationary Stage† of population growth . The high death rate in this stage is as a result of; occasional food shortages and inadequate knowledge of disease prevention and cure. On the other end, high birth rates were as a result of high fertility rates. This stage is refers to as the urbanizing or industrializing stage. Here, population increases as there is a fall in death rate while birth rates remain the high. In Europe, the changes leading to this stage was the 18th century Agricultural Revolution, were initially slow. However, the fall in death rates in developing countries in the 20th century tended to be substantially faster. The death rate decline is due initially to two factors; higher agricultural practice and better transportation which has brought forth improvement food supply, thus prevented deaths brought about by lack of water and starvation. These agricultural improvements include selective breeding, crop rotation and seed drill technology. Another factor is the improvement of public health; this reduces mortality especially in childhood. These improvements include; improvement in sewerage, water supply, general personal hygiene and food handling. Apart from lo death rate the stage is characterized by changing age structure of the population. The third stage, move the population towards stability though birth rate decline. There are various

Wednesday, September 25, 2019

Pathophysiology of subtrochanteric hip fracture Essay

Pathophysiology of subtrochanteric hip fracture - Essay Example For instance, Mr. Smith tripped and fel on the pavement outside his home meaning that his cause of the fracture was falling. In young individuals who still have stronger bones; things like car accidents (Handoll and Parker 81) mainly cause hip fractures. The ORIF, on the other hand is the surgery done by a surgeon to put up the fractured parts of femur bone back together using particular metal hardware. It also encompasses putting the hip back together. Hip fracture is mostly detected through the nervous system. For example, Mr. Smith grumbled of agonizing pain in his right leg and hip. He employed IV infusion where Patient Controlled Analgesia (PCA) for pain management using Morphine 1mg bolus dose with a 5-minute lockout. Therefore, he had to undergo postoperative care following an open reduction and internal fixation (ORIF) with compression plate and bone screws of the right femur. This means that as a caregiver, it is important to understand him and take his condition seriously. This is because, in elderly people like him who are above 80 years, complications can turn out to be life threatening (Handoll, Cameron, Mak and Finnegan 42). This means that there is the need to ensure hospitalization and intensive post surgery care in order for him to recover well and to be able to walk again. However, before that, it is important to understand his medication history and his response to treatment. After assessing him well, I noticed that his vital signs were stable, BSL was within normal restrains, IVTD/saline was running 8 hourly and had been ordered to use low molecular weight heparin. I also learned that he was on supplement oxygen to maintain his oxygen saturations above 95 percent, he had a Bellovac drain in situ that was to be removed in 24 hours time as well as TED stockings in situ on both legs (Chi-Chuan et al. 340). I also learned that Mr. Smith had a history of type 2 diabetes and has a 60 pack-year smoking history. This means he used one full packet of cigarettes every day for 60 years. With this information, it is easy to take good care of him since as a nurse, have sufficient information concerning hip fractures and with the addition information concerning his health history, it is now easy to take care of him. What I need to ensure is that he takes all his medications well and in time in order to recover quickly (Keene, Parker and Pryor 307). QUESTION 2 Discuss the immediate prioritized post operative care for Mr. Smith using current evidence and literature to support/justify your reasoning: A. Identify Nursing Problem/Diagnosis - Priority 1 The problematic nature of curing hip fracture sterns in part since fracture is anatomically different from other proximal femoral peritrochanteric breakages as well as tricky characteristics of femoral shaft breakages (Doherty and Lyden 141). This means that it must be cured with particularly modeled implants that can endure massive muscular forces for lengthened periods of curative. It is not strange to note that this breakage has considerably higher rates of malunion and nonunion than other femoral fractures. Successful outcomes can be attained incase there is an advanced comprehension of the breakage and the precise treatment alternatives. o Identify four (4) key pieces of assessment data to support this problem The process of nursing assessment is very critical in nursing process to both the patient and the nurse because it helps the nurse know and understand the patient well and helps the patient to feel free and share important information with the nurse (World Health Organization pp19). Therefore, the four key pieces of assessments in nursing diagnosis include assessing the history of

Tuesday, September 24, 2019

Free Movement of Goods Article 34 and 36 Essay Example | Topics and Well Written Essays - 2250 words

Free Movement of Goods Article 34 and 36 - Essay Example The aspect of measures can also include the inaction of a State to stop private individuals’ acts, which prevent the free movement of goods (The College of Law 2012, p200). The ECJ described the expression of quantitative restriction as measures that amount to partial or total restraint of, based on the circumstances, exports, imports or goods in transit. There are two laws that apply in this category but in this case, the most applicable law is the outright ban enforced by a Member State (Spain) on imports from another Member State (The College of Law 2012, p201). Free Pork Ltd plans to begin selling its products in Spain have been hampered by the law that requires the sale of sausages produced from humanely reared pigs to be checked by Spanish Sausage Checkers (SSC). If the sausages are not checked by SSC, the law prohibits its sales in Spain. However, the process of verifying whether the sausages have those conditions is usually lengthy. Therefore, Free Pork can challenge t his Spanish law. There is also a law that requires the name of the company not to use words that imply health or fitness. Free Pork can also challenge this law because it restricts the importation of goods and can affect the brand image of the company. The SSC is a form of a licencing system, which according to the articles, subjects the import of merchandises to the condition of getting an import licence. Even in situations where the application for an import licence is regarded a mere formality; it is a Quantitative Restriction. This is because is simply a mechanism in which imports can be restricted. In practice, it is very rare for the Member States laws to result to quantitative restrictions. The ban on exports or imports between Member States is only found in unusual circumstances (The College of Law 2012, p201). Therefore, failure by Free Pork Ltd to meet the conditions set by the Spanish laws is an outright ban on exporting sausages to this Member State. As stated earlier, t he ban only happens in unusual circumstances, and thus, Free Pork can challenge the law because an unusual circumstance lacks, which prohibits it from exporting the goods to Spain. The directive was important in developing a brief wording of the Article 34 TFEU (Treaty on the Functioning of the European Union) and it continues to offer guidance on the measures that can constitute a breach of Article 34 TFEU prohibitions. Article 2(1) of the directive describes a class of measures (for instance, national laws) that treat imported goods and domestic goods differently. They are commonly referred to as distinctly applicable measures. Article 3 of the directive describes a class of national laws that apply equally to imported and domestic products. These laws have a restrictive impact and they are commonly referred to as indistinctly applicable (The College of Law 2012, p202). Therefore, the directive classifies both indistinctly and distinctly applicable measures as measures that have a n impact equivalent to restrictions on imports. From the statement, it can be stated that a national law can become MEQR (Measures having Equivalent effect to a Quantitative Restriction) regardless of whether it â€Å"discriminates against imported products or appears to treat them in the same way as domestic products but is in

Monday, September 23, 2019

Reading response 2 Essay Example | Topics and Well Written Essays - 250 words

Reading response 2 - Essay Example The issue was that: does TV makes the viewer dumber or smarter? Stevens position was more inclined to side with the latter. Thus, her attack on Johnsons theory as particularly highlighted in the title, where she called the TV "idiot box". Her main arguments were the impact of advertisements as well as the misrepresentations of certain groups such as Muslims in TV shows. The rest were mainly her personal opinion based from her experience watching the medium. I was looking for an empirical evidence that proved Stevens position. But there was none. As part of the TV audience, I am interested about this aspect. Has it been scientifically proven that TV makes us dumber? In my observation Stevens was correct to say that there are harmful TV contents or materials that are plainly stupid. However, her position treats the public as unthinking mass who is not able to distinguish rubbish from good and just absorb everything that TV shows have to offer. I think that TV makes us smarter. It provides information. It is up to us to analyze and make use of each and every data, whether to reject it or use it as part of our

Sunday, September 22, 2019

Human Impacts on the Ecosystem Essay Example for Free

Human Impacts on the Ecosystem Essay The three cycling matters of the ecosystem and the key elements are Carbon, Phosphorus, and Nitrogen. Humans have impacted each and every-one of these cycles in different ways throughout time and keep increasing as time goes on. All living things are made of carbon. Carbon is also in the air, water and rocks. The humans have impacted the Carbon Cycle by releasing a large amount of carbon dioxide into the atmosphere. This is caused by the burning of oil, natural gases and coal. All these release carbon dioxide and other types of water molecules into the air. Phosphorus is a chemical compound found in many different forms like, soil, water and sediments. This is also a nutrient that animals and plants need to be able to grow and produce faster. When it comes to phosphorus, these types of fertilizers are then used to grow crops, feed their animals and many more. As time has passed humans have increased the amount of phosphorus which has been reaching the ocean. This has caused water pollution problems that have caused fishes to die, the overgrowth of algae and so much bacteria. When we take a deep breathe most of the air that we inhale is nitrogen. Most plants need nitrogen to survive. We normally get our nitrogen from soil. Many agricultural crops like; peas, beans, alfalfa, etc. grab a lot of nitrogen from the air that can cause fixation on land. There’s other agricultural crops that use mostly fertilizers instead of nitrogen like; corn, wheat, potatoes, cotton, etc. Humans have impacted and altered the amount of nitrogen from making fertilizers and burning fossil fuels and keep increasing as time goes on. These activities have increased the amount of nitrogen between the living world and the soil, water and atmosphere.

Saturday, September 21, 2019

Discuss The Importance Of Copyright Media Essay

Discuss The Importance Of Copyright Media Essay The highly digitalised era that we live in has had a profound effect on the way we all access music, were over exposed to it, many of the traditional boundaries have been eroded and attitudes to consuming music are constantly being changed . Music today is a mere commodity and obtaining any aesthetic value such as we saw a generation ago with the LP or CD is extremely hard. Indeed, it is extremely hard to fix music to a source in its current MP3 format and the speed of access of technology is serving to create a hypermodernity nature  [1]   The dramatic rise in music piracy via the internet networks correlates directly with the decline in of traditional formats and in general the downturn in music sales. The intangible nature of the format and the decline in fair use  [2]  threatens to undermine the frameworks of copyright which is essentially the currency in which artists operate and can make a living, as Greenfield and Osborne note, copyright is the vehicle that drives the music industry  [3]   With large record companies such as EMI constantly postings losses  [4]  coupled with their reliance in exploiting their publishing subsidiaries copyright of back catalogues, is the music business now unsustainable? Have we moved into the era of the independent label and start-ups like sliceofthepie.com, indeed is the very structure of the record company under threat and can a copyright actually work in a digitalised world? Speaking with key up starters within the industry and analysing up to date documents and policy I which to establish the relevance of copyright In the current climate, and more importantly whose interests does it serve the musician or the company? Has copyright become outdated in the digitalised world or is new legalisation able reclaim rights that have been eroded by the huge expanse in the digitalised MP3 format. The UK background In 1709 the statute of Anne, whose full working title was conceived as An Act for the Encouragement of Learning, by vesting the Copies of Printed Books in the Authors or purchasers of such Copies, during the Times therein   [5]  sought in an elementary manner to provide a basis of rights protection to the producer of a literary piece and of equal importance set the very foundations of modern intellectual property law. This framework protected the authors work for up to 14 years and after the expiration of the term, it became part of the public domain of work and operated primarily on a publisher-to-publisher basis. A key point of discussion in the legal framework of copyright as a product stems from the story of the French composers in a Parisian cafe.  [6]  Not only does it capture the notion of modernity but it also generated much discussion. Essentially the message outlined in this instance remains the same today. How can a composer keep his work his own and protect from o ther would be entrepreneurs especially if they witness an opportunity for profit overseas. In some part the Berne convention deals with this, essentially, it requires signatories to act multilaterally in recognition of copyrighted works; therefore, a UK song would be protected in a country who has signed up. So this really expanded the initial ideas and provided a western union which currently has the signatories of 164 countries  [7]   Domestic UK law 1911 the law was extended to include early forms of music and sound recordings, indeed, in chronological analysis of copyright, its apparent that the legal system keeps a close reign on new forms of emerging media, alternatively speaking; copyright is heavily connected with the market for information and new innovation  [8]  This suggests that the law may have been connected with technological advancements but there has been countless examples of a transient phase in which the law has been slow to react. Individuals and publishers look to capitalise on the interim period between legislation and use it to their advantage for example i Finally then we arrive with the 1988 copyright designs and patterns act of the United Kingdom which with its amendments are the current statutes in operation. The 1988 framework sought to develop a number of key factors; chiefly it provides value to the industry in the sense that musical work is theoretically bound for 70 years and sound recordings and broadcasts 50 years. So in effect, this added a limit to exploitative life of a piece of creative work falling subsequently into the public domain whilst balancing the public and private domain. In relation to the explosion in the digital market, especially the internet, the law did not provide adequate protection for authors, artist, and the creative sector as a whole. The European Unions copyright directive of 2001 in particular article 6  [9]  led to a formal amendment in the domestic law The idea of fair use in first generated here, in essence means that certain use of a copyrighted material in certain circumstances does not constitute as infringement  [10]  and as outlined in PIP law that sufficient acknowledgement is required when using a copyrighted item.  [11]  So for example if an individual was researching or providing a critique of a particular act and required a copy of their material to formulate thought ,then under the concept of fair use one would be able to copy for personal home use. Such a concept does to an extent relies on the good will of the individual not to make duplicate copies and profit from them, especially as since 1988 the pace that one can access and distribute a piece a music has advanced tenfold, I continue with looking to see if fair use can be more encompassing, in the digital world late on but firstly I feel its important to establish the value chain of the entrepreneur in the digitalised world. Adding Value Firstly, the overwhelming problem when applying IP to the digitalised world of music is what exactly is the value in copyright and how can you accurately measure it. Large consultancy companies such as intangible businesses  [12]  seek to unravel the value IP. A key consideration  during the process of copyright valuation is to understand the notion of what drives the value of the copyright. For instance, a living musician generally supports their back catalogue of recordings through personal appearances and new releases, buoying their copyright valuation. After their death or after the musician stops recording their copyright  value  may diminish more rapidly than expected, as the support is no longer there.  [13]  Today the control of works in tyied up in a ever decreasing number of companies. 80% of the world market in sound recording is controlled by five record companies  [14]  who also all have extensive publishing arms and who part of large multinational companies. For example, Time Warner also owns AOL  [15]  So The traditional model in value attribution and copyright is demonstrated in figure 1 (see appendix). An artist creates a composition and then can strike a deal with a music publisher who effectively purchases a stake and in turn offers various channels of promotion in return or can give 100% rights to the Performing Rights Society (PRS) and go it alone. As Roger Wallis discusses music, publishers in the past were concerned with printing and distributing sheet music and sought to persuade artists and record companies to perform and record the songs that they represented.  [16]  As sheet music production deteriorated so the economic value that a composer could possibly receive from a collection agency fell too, essentially any particular format is dictated by its social importance at any given time. Therefore, for a popular artist to produce sheet music today is likely to produce only limited revenue, many publishers only seek to produce in order to broadcast the technical value of their work and provide authenticity and technique to the artists current catalogue. In reference to the traditional value chain of IP the use of mechanical rights needs clarifying. If a track is used on a physical product released by the record company then potential returns can be up to 8.5% of the wholesale price of the product, this distribution process is overseen in the UK by MCPS now a part of PRS. Although this initially appears a high rate of return, I would argue that these high figures of return are unattainable for the vast majority of artists and that the whole distribution royalty system is symbolic of a top-heavy pyramid. In 2005 2,700 composers and songwriters earned  £328m, this is an average of  £121,481 per person.  [17]  Clearly, a select few artists are obtaining most of the money. This is very much an area where we have all witnessed a huge loss in potential earnings for the artist at the bottom of the pyramid, because of digitalisation has taken hold copyright value in relation to the tangible product. Been lost and although one can still expect earnings from royalties there very much now limited Although such amounts from use of an artist property appear drastically diminished with the emergence of new technologies, new collecting societies for the distribution of revenues have emerged an example being iTunes. Any artist regardless of whether they are signed to a publishing deal can expect to receive royalties if their music is downloaded and as ill discuss later I believe The traditional model of value attribution is becoming more fragmented and hard there is a series of new value chains emerging which are replacing the traditional model. The situation today Im dealing with small band as the entrepenuer My first case study focuses on Johnny Tams, guitarist, songwriter and producer with Gold Teeth The band have enjoyed a successful period of late. Their debut single has featured on national radio networks such as Radio 1 and digital networks such as XFM, NME Radio and BBC Radio 6 and subsequently they have been on two nationwide tours. The band have a management deal and as a part of this a percentage of revenue generated from royalties goes to them also worth noting is the band have no record or publishing deal. What I am aiming to establish is whether in the digitalised world copyright has any incentive in the creation of music. Firstly the bands management company, monster music management, do not seek to exploit the bands rights instead they are focused on taking a cut from live performance and online music sales; indeed they actively promote the free download of their songs using websites such as MySpace. Since an incalculable amount of people can get access to the songs the ban ds reputation could rapidly expand, indeed as the internet is global the band could tap into emergent markets a decade a go that would have been unknown to them. For a young band member like Johnny the internet is an additional market without the constraints of copyright and a way of opting out of the highly exploitative nature of a publishing deal. It provides a new model, a type of counter culture and is an ever increasing trend even amongst established acts. Radiohead for example pioneered this new terrain. The release of 2004s In Rainbows marked the beginning of an internet only pay what you like model. Having fulfilled a 6 album contract with EMI which started in 1994,  [18]  Radiohead no doubt felt the constraints of an old system were affecting their creativity. In the following quote, Thom Yorke, the lead singer of Radiohead points to not only the tired rights model but to an industry on the verge of disaster ; I like the people at our record company, but the time is at hand when you have to ask why anyone needs one. And, yes, it probably would give us some perverse pleasure to say Fuck you to this decaying business model  [19]   With the pay what you want release of In Rainbows, Radiohead received and were in full control of direct rights. They used publishers Warner Chappell as a consultancy to create a new distribution and rights model and begin to reorder the traditional value chain. In a press statement the CEO of Warnel/Chappell says; These new ways are iconoclastic in nature; they acknowledge the realities of a digital society and they challenge existing commercial assumptions. It is in this spirit that band and publisher are working together.  [20]   For Radiohead it was perhaps the combination of their leftist persona and of a large number of other situational factors that contributed to the emergence of this particular model. They were well aware of the current situation and that their work is widely circulated using P2P networks. Radiohead cleverly packaged the product by adding an additional experience, in this case a countdown website and a Speight of cryptic emails. In doing this they were able to draw upon the fact that human beings will actually pay for something if they deem it of value, as data gathered by gig wise suggests Radiohead actually recouped on average  £4 per download.  [21]  It is also testament to the inginuentive trailblazing nature of the model that the band was able to generate revenue from a particular moment in the constant changing process that is digitalisation. In suggesting this its easy to imagine a small band with out the financial clout really struggling to adopt such an approach. At the time of release all of the appropriate measures were taken to ensure that traditional collection methods with PRS were in place although the band has their own studio, these proved key to covering distribution cost which the band had funded themselves. The band also generated a significant income from an extensive world tour which since their last tour in 2004 has significantly higher ticket prices. Many theorists have suggested that creating such a model leads to a large amount of positive externalities  [22]  in which revenue can be potentially generated from the free distribution of music. For example the short term sacrifice in costs associated with making an album and releasing it for free may giveaway to unprecedented media exposure and Tours which venture into new territories. In the digital world many bands rely on these externalities to suvuve. In recent years major global labels have caught on to the potential revenue in externalalitie such as image rights and many larger acts are viewed as a brand image. This is defensive measure in securing revenue in an age when value once associated with copyright protection of works is no longer present. Its now commonplace for record companies to adopt an exploitative approach as a defensive measure in the climate of perceived threat of lost revenue. This happens in both in terms of minor and major artists and has been dubbed the 360 deal  [23]  Its increasingly commonplace for a small aspiring young band to be offered this type of deal. Labels play upon a young artists naivety by offering them a large sum of cash up front. In return labels demand a cut of their future earnings as a brand, everything from merchandise to tour revenue. A similar process but with more at stake happens with major recording artists.  [24]  Subsequently there has been a call for independent legal advice body as a necessary intermediately channel before the signing of contracts. Although well established superstar acts such as Radiohead have successfully pioneered a way of generating revenue, cutting out the middle men and protecting their rights, Johnnys band Gold Teeth may find it considerably more of a challenge in protecting their intellectual property by moving in such channels. Firstly, and most obviously, they simply dont have the mass audience or level of resource that established bands have. Secondly, copyright today, is viewed by many as actually putting an unnecessary constraint on young artists. Photographic orality  [25]  an idea developed by Toynbee suggests that putting young artists under the constraints of copyright is actually counterproductive in generating creativity. Artists at the early stage borrow and draw upon other musical influences to establish their particular sound. This well may be true; indeed Gold Teeth as soon as their first and most popular  [26]  single was recorded and distributed were formally advised by a major label to change a 12 second rhyme section as it sounded too similar to a band they manage the right for. They werent purposefully adopting a bands sound more subsconsiously adopting an influence. The problem of unknowingly sampling without adopting due consent may become more prevalent especially if we couple the rigidality of current copyright with the financial situation major labels are in. Gold Teeth are entrepreneurs of their times, digital in every sense the band have never released anything physical, and they view the internet as a new field of opportunity. Their music is readily available to download for free on MySpace or via ITunes, where an individual track costs 79p. Gold Teeth havent received any revenue from Apple instead relying on live gigs and PRS for rights based revenue  [27]  . Although it prides itself as a digital medium no money has actually filtered back to the smaller artists who make it work. Sceptism arises with Apple and ITunes as the chief rights holder for music on the internet. Unlike publishing companies Apple has no legacy in music. Its chief goal is in the development of hardware and is clearly driven by the profits associated with this, Acquiring the permission to sell music online is only present to enhance the ITunes experience. Apple also has the ability to manipulate an artists work without infringing copyright for example Apple puts emphasis on the download of single songs therefore destroying the feel of an album. It also uses the AAC format to stop the copying and sharing of its files. This file is unique to ITunes and requires an apple product to play it, although this protects against copying it also privatizes the digital economy If digital transactions are inevitably to become the standard way of operating in music then a new procedure in balancing the rights of the consumer and the artist have to be put in place. Also a level of regulation is required to protect New distribution models for a digitalised world At the beginning of the last decade Lawrence Lessig developed the creative commons model. It seeks to weaken copyright for the creative good of the artist, offering alternative ways of licensing. As part of the copy left licensing movement it builds upon the ideas of fair use, first brought into the legal jurisdiction of the UK in the EU directive of 2001. Essentially it allows artists to protect their work in the digital world, with which the required level of copyright protection that they see fit. Some artists may be aware of the inefficiencies of the current laws and do not want an All Rights Reserved printed on their works. Some might want a Some Rights Reserved or even a No Rights Reserved  [28]  Drawing upon this the model has four choices in licensing their music these are, Attribution, No Derivative Works, Non Commercial and Share Alike. A well informed music entrepreneur, in this case Gold Teeth are aware that potentially file distribution and mass circulation of ones m usic is not only inevitable has the potential to actually gain more financial success in the long run. If they chose the No Derivative license they would centrally register their work with creative commons, any sharing or distribution of their work wouldnt count as infringement as long is it remained true to the original sound. These labels offer clear and consise boundaries in which consumers and bands can operate. The model also offers founders copyright, this relates to the statute of Anne and offers 14 years of rights protection. Upon expiration, another single term of 14 years can be obtained therefore the model that work entering the public domain in a reduced time period gives rise to creative expression and adaptation. Adoption of such ideas would allow artists to be more expressive, sample and operate efficiently because of a more flexible attitude to protecting their property. Finally, given the economics of the digital world and the Attitudes to file sharing small bands should actively adopt digitalisation simply because distribution methods are much more efficient. Radiohe ad have successfully proved that promoting musical works over the internet is a positive updated method. If more bands follow the growing suit the major inefficiency of the respective deadweight loss through a copyright monopoly would be abolished at least in this end-consumer market and thus the dilemma be ameliorated a lot.  [29]   Within the past few years, there has been a huge surge in online music start-up companies. Where as the creative commons approach provides an alternative way in licensing ones music, Sliceofpie.com brings the whole processes of AR, Marketing and Financing a band onto one centralised domain whilst providing a high level of transparency to proceedings via a social networking platform. It allows a user to invest in a band by buying shares, the band upload tracks to increase popularity and eventually release an album, which is available for investors. Investors can adopt the role of an entrepreneur by watching their investment grow, The band and investors are therefore entered into a mutual partnership with an investors cut taken from any future externalities. This benefits the artist as it eliminates the exploitation of rights by the publisher, much like the model Radiohead pioneered but also provides finance for the band. The bands the Alps from Greenwich received  £21,000 to record their debut album from fans on slice the pie and were the first band to release an album using the process. The Alps own their own record label Elusive Music, are self-managed and oversee most of their business internally.  [30]  Speaking with lead singer and songwriter Daniel Hepinstall , its clear that protection of his IP is paramount. In this day and age what can one do? We decided to go all out and step out the box of the old music model and try something new. I have been in bands before where labels and publishers have hounded us for a piece of our rights. This models different, the fans choose, its more fair. The ability of a fan base to pave an artists career is not necessarily the ideal solution, but instead a mere step in the right direction. Music fans notoriously switch allegiances and loose interest, just ask any reader of trendsetter NME. Secondly, the main problem is that any alternative approach in protecting rights for the artist has to directly compete in an environment dominated by a dying model. As unsustainable as they are, the large fees put upfront and the PR avenues on offer from record labels are still impossible to match by sites such as slicethepie. Many of the acts from slicethepie achieve success but its relatively moderate in comparison to traditional methods, although more acts are give the chance to express their music to a digital audience with protected rights . Its important not to over criticise the potential in sites such as slicethepie as they are very much in their infancy. As I mentioned earlier, the industry, technology and legislation function together, If much needed copyright reform eventually occurs, then a new method would be able to capitalise. What is important to remember is that investors with slicethepie are believers in the music, they actively seek success for the bands. With the resulting rise in digitalisation, this notion has all too easily been eroded. Digital Rights Act, a missed opportunity? Downloading today and the systemic disregard for copyright law has reached widespread level. A recent Panorama investigation  [31]  suggests that 61% of 14-21 year olds download music on a regular basis and as a result,  £200 million a year in revenue is lost.  [32]  These figures directly correlate with the financial position we see many of the major labels in today, as a result there has been a huge move to tighten up copyright law even further.. Indeed, in a recent UN report suggests that on a multilateral the problem requires urgent attention, the following quote highlights this. Naturally, the control of illegal entrepreneurs with factories producing pirate CDs and recorded cassettes must be a major priority in all countries  [33]   Increasing the law past the 1988 and 2001 statutes is something that many industry bodies have been lobbying the government to do. Change in legislation is the only way to recoup lost revenue, Laura Marling: Illegal downloaders shouldnt be criminalised

Friday, September 20, 2019

An Introduction To Toyota Motor Corporation Marketing Essay

An Introduction To Toyota Motor Corporation Marketing Essay In 1933 company was founded by Kiichiro Toyoda. In 1934 department of Toyota industries manufactured first product the product called Type A engine and its first passenger car AA in 1936. Toyota bought some other companies also and own and operates Lexus, Scion, Daihatsu and Hino Motors and shareholdings in Fuji heavy industry, Isuzu, Yamaha, and Mitsubishi Aircraft Corporation. All these and some other in total includes around 522 subsidiaries. Toyota is headquartered in Toyota City, Aichi and in Tokyo. Instead of automobile Toyota also provides financial services through its division Toyota Financial Services and also builds robots for different industries. Toyota Motor Corporation its financial services and Toyota Industries all together form the bulk of the Toyota Group and one of the largest conglomerates in the world. Toyota is worldwide famous and well known company because of their high quality manufactured cars, Toyota is doing very well and growing very fast globally they have their operations, manufacturing facilities and valuable loyal customers all over the world. The new technology Hybird in Toyota cars gave a new pride to Toyota and the sales of Toyota going up day by day. In last few years Toyota became number one in automotive industry and became a number one in mostly selling their cars worldwide. Below chart shows the figures of manufactured cars in 2008 and the chart is showing other companies production also. In 2008 Toyota overtook GM and automotive industry announced Toyota the world biggest carmaker. But after that complains started arising and more customers stated blaming about the quality controls because of their rapid expansion. Due to the rapid expansion they recalled more than eight million cars in year 2009 the brake and accelerator defects and bearing, defending their selves against 98 lawsuits due to the deaths, injuries and damages happened to customer who were using their cars. http://news.bbc.co.uk/1/hi/8626668.stm Toyota products were in high demand worldwide and they had a time when they felt they might not be able to meet the demand of customers but they were selling as normal routine and increase the production with huge volumes and increase the manufacturing speed. Contacted and started working with more suppliers for different parts which they are use to buy from different suppliers. Toyota Executives and Mr. Akio Toyoda had a strong feeling that working with new and more suppliers might give a bad impact for their quality and they might not be able to control well. They had very busy and high demand for their cars instead of finding good solution to cope this situation they didnt go for more alternatives like booking, reservation for cars instead of doing this they gave focus on rapid expansion. Rapid expansion met the demand of customers but on the other hand gradually they started receiving complains from their customers. In one period they were aware of the problem but they didnt recover it and took it easy which later returned back as a big problem for Toyota and did huge quantity recalls which cost a lot. Rapid expansion helped but put them in big problem also they lost the quality control and the spare parts purchased from different suppliers were the big problem also. They have basically three types of suppliers: Tier One Suppliers Tier Two Suppliers Tier Three Suppliers The car makers manufacturing system is known as Original Equipment Manufacturers, or OEM. After OEM system then they reply on Tier One Suppliers, Tier Two Suppliers and finally Tier Three Suppliers. Tier one supplier such as Bosch, Denso, Continental, Delphi, Valeo and Tenneco. These companies deliver big integrated system directly to the OEM. Tier two suppliers provides individual products to Tier one or directly to OEM. Tier three supplier make single products and deliver to Tier two suppliers. Due to the high demand of products the supplier did big mistakes and put Toyota in big problems. The unintended acceleration was problem happened because of the Tier Two Supplier. In Tier one supplier category they have few suppliers and they never faced any problem while working with them. But on Tier Two and Tier Three they have thousands of suppliers around the world which is quite hard for Toyota to control closely to all of them. OEM working smoothly closely with Tier One Suppliers but facing many problems with their thousands of Tier Two Suppliers and Tier Three Suppliers. These problems are increasing and they are losing market grip and the customers trust because of these kinds of inefficiencies and less quality control standards. Toyota Lean Production System Lean Production/Manufacturing Lean production is a model followed very well by Toyota which helped a lot to improve their working conditions and helped them to save time and money. The main concept behind this word lean is more outputs against less input in less time. The main sources of this less input are money, work force, working space, inventory and time. These wastes needs to be eliminated, in other words lean production means to minimize the waste and make easy, simple steps and speed up the working results. Toyota Production system called as lean manufacturing also because they introduced and worked on this concept of saving extra wastages. The system eliminates the overproduction, waste, useless transportation, inventory, motion, defective goods, over processing, waiting and implementation of the concepts like continuous flow and customer pull. The major areas which are very considerable and main causes are: Quality Delivery Safety Costs Morale Diagram showing components of Lean Production System Advantages of Lean Production Lean manufacturing helped Toyota to achieve many targets with the help of this system they achieved many benefits which helped them to save money, time and work force and many other factors also that indirectly strengthen the company and help their market share grow worldwide significantly. Within few years the lean production helped them to reduce wastages by around 80% which is very high for this type of big company, production costs were reduced by 50 percent and manufacturing cycle time decreased by around 50 percent also. Inventory reduction reduced significantly which helped them to save space for storing and work force decreased by 50 percent also. These reductions encourage them to increase facilities for employees and customers, improved the working environment. Friendly, comfortable working environment encourage employees and it helped to have higher quality and higher profits. They achieved many benefits through great system flexibility, more focus and good flow of shipping and billing frequencies. Below mentioned chart illustrates very clearly the different between the traditional manufacturing system and lean manufacturing system. Production system of 20th century was recognized as a mass production system of Toyota and lean production system is taken as 21st century production system. Toyota Production System (TPS) TPS based on 7 basic principles which really helped them to have good approach to meet the demand and in a good satisfied manner. The principles they followed tried their best to reduce setup time and to have better quality focused on small lot productions. Encourage and involved employees gave them job security and rights to involve and give full participation and their thoughts for improvements, quality increment and maintained the equipments with great new changes. Involvement of suppliers of all three types and the pull production is a part of those 7 basic TPS principles. http://www.1000ventures.com/business_guide/lean_production_main.html Toyota Supply Chain Management Supply Chain Management Any company manufacture products and at the same time buy products from different suppliers and then these products sold to their customers, this procedure called supply chain. Supply chains are simple and difficult too depends on the company size and the products produced by them. There are some elements involved in supply chain which are customer, purchasing, planning, transportation, production and inventory. Those people who manage all these procedures involved in this case known as supply chain management. To make it sure that supply chain operating are efficient and producing high level of customer satisfaction and trust at low costs, companies adopted supply chain management technology and processes. The three basic activities involved which company follows which are: Operational Tactical Strategic To make it quicker companies bought and use special technology software which helps to have quicker information between customers and suppliers. ERP, SAP and Oracle are mostly used to give and take latest updates. http://logistics.about.com/od/supplychainintroduction/a/into_scm.htm http://www.mhprofessional.com/product.php?isbn=0071615490 All major automotive companies use supply chain management and lean production system. The rapid expansion gave big impact on its supply chain, when the requirement to expand the supply chain it meant they need to work with many unfamiliar and new suppliers who was not aware and dont had deep understanding of the culture of Toyota. In 2008 Toyota used parts which were not completely controlled and the chain didnt focus that much because of the rapid expansion and high demand. http://www.economist.com/business-finance/displaystory.cfm?story_id=15576506 The company did a big mistake too highly depending on the supplier which are outside Japan, it would be better to have few suppliers and near and in approachable market where they can control easily. Toyota needs to have closer monitoring on supply base especially for tier two and tier three supplier. Due to the rapid expansion the supply chain also disturbed because of many reasons, its hard to work with new supplier suddenly and who are not aware well to our company structure and culture. http://forums.industryweek.com/showthread.php?t=14131 Success Lean production system, supply chain management and the concept of product life cycle which is well followed by Toyota helped Toyota to reach the highest level in automotive industry. Other inspirations within organization also make a big contribution like an internal blog, rewards, hold creativity and ideology sessions, give positive feedback and respond to suggestions, celebrate on success, encourage risks celebrate failures too, use of mind maps, mix up work teams, understand consumer behaviour and innovation links to Jobs. http://news.bbc.co.uk/1/hi/business/4015831.stm http://videos.cnet.co.uk/39042972.htm Recommendations Toyota OEM is working closely to their Tier One Supplier and having good results, few suppliers come under Tier one category they have long term relations and never faced any problem regarding quality or other related issues. But Toyota has faced many issues and still facing and having problems with their Tier two suppliers and tier three suppliers. During rapid expansion they increased the quantity of suppliers and they were not aware completely about Toyota cultures and Toyota even could not check and focused that well on their supplies. They did a big mistake to reply on new and thousands of suppliers in Tier one and Tier two categories and other big mistake was they replied on those suppliers which are outside Japan. I would say it would be great if they take extra time for deliveries give more attention on lean and supply chain. Try to decrease the number of tier two and tier three suppliers try to list them and have few which are according to the Toyota standards. Give more focus on quality controls and the team must make sure there will be no space for recall after handover the vehicles to the customers. Chapter 3: Conclusion In short Toyota is doing well in the market and going at the highest level of their successes. Enjoying being number one in the automotive industry, ranks number one in highest units selling cars worldwide. Regularly struggles and keeps trying bringing innovation to their products helped them to be number one innovative company in the world. Toyota Prius Hybrid innovation gave more value to Toyota Corporation, after introducing Prius I and II finally they introduced new Prius III with many more facilities and functions for drivers to enjoy the journey and daily life on road while travelling to jobs, offices etc. Overall if you see they are doing well but from 2008 after rapid expansion and when they took over GM after that they started facing issues and complain. They are trying their best to cope and tackle this hard time, recalling all vehicles which parts are needed to exchange and working to get quality promised parts form their tier two and tier three suppliers. List of Sources Internet: Manchester Business School [Online] (Cited 24 November 2009) Available from Paggu [Online] (Cited 28 November 2009) Available from Exeter Business School [Online] (Cited 27 November 2009) Available from Yo Goy [Online] (Cited 27 November 2009) Available from Automative Industry [Online] (Cited 22 November 2009) Available from London Government Uk [Online] (Cited 2 December 2009) Available from Working Knowledge [Online] (Cited 2 December 2009) Available from MSN Autos [Online] (Cited 30 November 2009) Available from http://www.mhprofessional.com/product.php?isbn=0071615490> All Hybrid Cars [Online] (Cited 27 November 2009) Available from BBC News [Online] (Cited 26 November 2009) Available from CNET [Online] (Cited 27 November 2009) Available from Toyota [Online] (Cited 29 November 2009) Available from http://blogs.hbr.org/cs/2010/03/dont_believe_everything_you_re.html?cm_mmc=npv-_-DAILY_ALERT-_-AWEBER-_-DATE Literature: E Ghaziri, H.M (2003) Knowledge Mangement (5th Edition). Prentice Hall Harvard Business Review on Innovation. Harvard Business School Press Joe Tidd and John Bessant, (2009) Managing Innovation: Integrating Technological,(4th Edition) Market and Organizational Change by Paperback April 2009. Semsar, E. (2009),Strategic Innovation Marketing 21 January 2009, London Chris Freeman Luc Soete (2005), The Economics of Industrial Innovation Chapter 8, page 197 to 204.

Thursday, September 19, 2019

Russian Reform And Economics: The Last Quarter Of The 20th Century :: essays research papers fc

Russian Reform and Economics: The Last Quarter of the 20th Century Outline Thesis: As the reformation of the USSR was becoming a reality, Russia's economy was crumbling beneath it. Russia began its economic challenge of perestroika in the 1980's. The Russian people wanted economic security and freedom, while the government was trying to obtain democracy. The previous management styles needed to be changed along with the way that most businesses in Russia operated. I. Reformation of USSR A. The change from communism to democracy. B. The change in government has had a great effect on the Russian people and workers. C. The reformation left the Russian economy upside down. II. Post-Reform economy versus Pre-Reform economy. A. There were many steps in the reformation of the economy. B. What are some of the effects of a reforming economy? C. There are many changes that are still needed in order for the Russian economy to grow. III. What will be the future of Russia's Economy? Main Body As the reformation of the USSR was becoming a reality, Russia's economy was crumbling beneath it. Russia began its economic challenge of perestroika in the 1980's. The Russian people wanted economic security and freedom, while the government was trying to obtain democracy. The previous management styles needed to be changed along with the way that most businesses in Russia operated. The Russian Federation consists of 17,075,400 square km, which is roughly 76.2 percent of the former USSR, and covers about 12 percent of the earth's land surface. The Russian Federation's population in 1991 was 147.3 million (Smith, A., 7). During the 1980's the Russian government started a reformation process called "perestroika," meaning restructuring (Aganbegyan, 1). Perestroika signifies qualitative changes and transformation in the government and in the economy. The four stages of perestroika are the "Preliminary stage (March 1985- February 1986)," the "Stabilizing stage (March 1986 - January 1987)," the "Expansive stage (January - November 1987)," and the "Regrouping stage (November 1987 onwards)" (Hill & Dellenbrant, 140). The government also identified two other processes. "Glasnost," which means openness, supported the strong economic reform (Aganbegyan, 1; Hill & Dellenbrant, 54). The acceleration of economic reform was called "uskorenie" (Aganbegyan, 1). Many changes took place during the years contained in each of the stages of perestroika. This changes ranged from government policies and structure to industrial production procedures to economic policies. The major change came in 1991 with the breakup of USSR. This freed the individual states and allowed them to become independent countries. All of these new countries went through radical government changes. Many of them, including Russia, chose to implement democracy. This change from a central military based structure into democracy

Wednesday, September 18, 2019

International House of Pancake History :: essays research papers

IHOP was not always a multinational conglomerate. It is now one of the nations leading sit down, cheap restraint chains. With over 1,000 locations world wide it is a commonly known restraint. As of recent IHOP has had a 52-week high of 39.4 and a low of 27.04. Recently, IHOP rang the bell of the NYSE in celebration of the kick-off of the National Pancake Day (March 4) and the launch of a brand rejuvenation strategy for IHOP, which celebrates its 45th year in business this July. In honor of the occasion, Julia A. Stewart, President, CEO, COO rang the bell. Before laying out the entire history of the International House of Pancake here is some simple background information: IHOP Corp. is a family restaurant chain that serves a wide variety of breakfast, lunch and dinner selections. Offering more than 16 types of pancakes, as well as omelettes, breakfast specialties, burgers, chicken and steaks, IHOP's menu is designed to appeal to people of all ages. IHOP restaurants are developed, operated and franchised by the Company. As of December 31, 2003, there were 1,165 IHOP restaurants in 48 states and Canada to be exact. In 1958, IHOP Corp. traces started up by opening of the first International House of Pancakes restaurant in a suburb of Los Angeles, Toluca Lake, California. The American eating public quickly took to the concept of a restaurant based on one of America's favorite foods†¦. pancakes. Within four years the number of units had increased to nearly 50, with many of the restaurants being operated by franchisees. That is incredible when you think about it since it takes a while to start up a franchise. Obviously past, present, and future In 1961 the company became publicly traded under the name International House of Pancakes. The remainder of the decade was a time of acquisition for the company. The company acquired both food and non-food businesses during this period with a strategy of becoming "The Franchise Company." Because of these acquisitions and to reflect properly the diversified conglomerate become, the company adopted the name International Industries, Inc. in 1963. Restaurant brands under International Industries control during the 1960's included International House of Pancakes, Orange Julius, Love's Wood Pit Barbecue, Golden Cup Coffee Shoppes, The Original House of Pies, Wil Wright's Ice Cream Shops, Woody's SmorgasBurger, The Dog House and Copper Penny. Non-food brands included The Big Brake Safety Center, The Golden Oaks Retirement Homes, United Rent-Alls, House of Nine, and Sawyer College of Business.

Tuesday, September 17, 2019

Chemistry Gcse Coursework Rates of Reaction Essay

Investigating how the concentration of sodium-thiosulphate (STS) and hydrochloric acid (HCL) affects the rate of reaction in the experiment. In addition I am also checking how different variables affect my experiment and also how I can make my test more precise, reliable and accurate. Strategy According to my results, as the concentration of STS solution increased the rate of reaction of my experiment was increased. Also as the concentration of STS solution decreased, the time of reaction increased. In my preliminary test I checked my equipment and I came to a conclusion that my equipment was working well. The preliminary test checked if the experiment actually worked and the things I used were reliable for me to use. The method I used to carry out my experiment was very reliable. I first picked the type of experiment I was going to do. Which consisted of many types or variables such as: changing the temperature, catalyst, surface area and concentration etc. As I had limited time I picked concentration. I also had to choose which type concentration I needed either 1 molar or 2 molars (concentration types). I realised that picking the 1 molar STS solution the rate of reaction was very slow. However in the 2 molar STS solution the rate of reaction was quick. As I was short on time I chose the 2 molar STS solution nevertheless picking this type of concentration could lead me to see more reaction between STS and HCL particles. Therefore allowing me to create an accurate test and allowing me to obtain precise results. Once I decided the concentration I then carried out my experiment. In my preliminary test I carried out my experiment using three beakers which contained of STS, H20 and HCL. In my experiment I applied H20 so that I could see the rate of reaction through a more dilute solution. I applied all of these solutions in to a conical flask. I recorded my results using a timer just to see if the experiment worked. What I predicted in my preliminary test was, as the sodium-thiosulphate concentration increased, the time taken for the solution to turn cloudy took longer. In this experiment I knew when the solution was completely cloudy was until the black cross underneath the flask had disappeared to my sight. Sodium-thiosulphate – used as solution as part of my experiment Hydrochloric Acid – used as solution as part of my experiment Beaker – used for carrying the solution Measuring cylinder – used for measuring the volume of solution Timer – used to measure the time taken for the solution to get cloudy Calculator – used to calculate the average time Conical Flask – used to carry out the experiment Black-cross card- used to see weather or not the solution had turned fully cloudy. Collecting Data In my experiment most of the variables I had were: volume of HCL, volume of STS, concentration of HCL or STS, temperature of room, type of apparatus and many more. The variable I changed was the volume of STS and the volume of water. The variable that I kept the same was the hydrochloric acid which remained at 30ml throughout the whole experiment. By doing so it made my experiment a fair test as I was controlling other variables such as HCL. I kept the other variables the same in order to allow my experiment to be a fair test. Taking temperature into consideration if I did not control this my results would be inaccurate. My experiment was carried out very safely. I made sure that I was wearing my safety goggles whilst I carried out my test. My experiment was placed not in the way of people so that my experiment is not any risk to me or them. In addition the safety rules made my experiment a fair test. Nevertheless regarding my data of results I had were very reliable and precise as I don’t have any outliers and my graph shows that the increase of STS is directly proportional to the time taken for the solution to become cloudy. To make sure that my test went accurately and precisely I made sure that my timing was accurately done not pressing the timer too early or late. This again shows that my test was a fair test. As the range of volumes of STS I had consisted between 12ml to 40ml although if I applied higher concentrations the test would have been more reliable. However I used these concentration types so that I can get a clear picture that STS reacts with HCL in a certain period of time. I repeated these volumes three times and as a result no outliers had become visible to me on my data. This suggested that my experiment was carried out very accurately. As well as in my preliminary test I also repeated the test three times so that I could see the results were accurate and precise. Similarly my real experiment was done very precisely such as calculating or measuring the results or measuring the amount of solution in each beaker etc. I predicted that I would find a wrong result whilst doing my experiment, however my prediction was wrong and the results were very accurate. If by chance I found an outlier I would not count it with the rest of my results and I would repeat that test again. One of my problems I encountered during my experiment was the time taken to press the timer which in my opinion affected my results. Interpreting Data What I notice in my results was that as the concentration of STS kept on increasing the time take for the solution to get cloudy was decreasing. For example when there was 12ml of STS the average time was 140 seconds. Where as when the STS was at 40ml the average time was 32 seconds which shows a very big relationship between the amount of STS and the time taken. This was due to the concentration of the STS solution. In comparison to my preliminary results I can see some similarities between the concentration types of the STS solution. Also I can see on my graph the scatter of results look very accurate and the natural trend of my results shows a negative correlation. What my graph shows is that the percentage of sodium-thiosulphate increased then the time taken for the experiment decreased. So as the sodium-thiosulphate particles increased which meant that there where more particles colliding with the hydrochloric acid particles. This altogether led to a decrease in the time taken for the reaction to happen. Not only is the results reliable but they are easy to understand as for the key which describes the part on the graph such as line of best fit, error bars etc. Therefore the data I obtained looks very reliable. The picture bellow suggests that if the concentration increases the collision rate increases. Also many other variables affect the collision rate to increase such as Catalysts and temperature etc. Evaluation In conclusion I think my experiment was very successful. My data is very reliable and accurate as I have no outliers. I probably did not encounter any outliers because the precision and the accuracy I applied to my investigation during timing or measuring etc. this shows the reliability of my investigation. The results could have been improved by repeating the investigation more times so that I can further improve the reliability of my data. On the other hand I am very confident with my results. On my graph the results show very small error bars which suggests that my results again were very accurate. I was also confidant with the safety of this experiment which mostly when I was pouring out STS and HCL. Therefore this applies to the accuracy of the test. On my table of results I repeated my investigation 3 times to ensure the reliability of my data. Nevertheless I measured the time taken to the nearest second which builds precision in my experiment. I am very confident with the method I used whilst using simple equipment and obtaining fantastic results and my experiment was a success. Overall I am really confident in this investigation, however I can make improvements. Maybe using a better timer to record my results would have granted me more accurate results. I could have also changed the concentration of the HCL solution. This would make my investigation more of a fair test because during my experiment I used a stronger concentration of the STS solution and so it would have been better if I used the stronger HCL solution. Also safety was equally important to the investigation. I can also improve my experiment by using a turbidity sensor which judges how cloudy things are. By using this turbidity sensor would give me more precise and reliable results. In my opinion this experiment was a very good choice as temperature, surface area and catalysts were also different variable choices, however what I noticed at the start of the experiment was that this investigation was easy to layout and the equipment was available. My results were outstanding seen as though I had no outliers or the error bars on my graph are very small. The line of best fit shows a natural trend between the solution and the average time taken. But taken into consideration the time taken to record the results was not 100% accurate. This problem would have been avoided if I used more accurate equipment. Taken as a whole I can see that my experiment went very well. I am very confident with my results and I can feel that my investigation was very precise, accurate and my results were extremely reliable. I also feel very confidant that my investigation went well.

Monday, September 16, 2019

International trade as opportunity for workers Essay

When is international trade an opportunity for workers? When is it a threat to workers? International trade is rewarding as it is unsatisfying when it comes to the average worker. When a new business is started for that region or area jobs are expanded merely because it is expected that it will be at a rate of lower cost production along with less expense on product materials. The more the business is in demand the more job opportunities a created or expanded. In some incidents, not so much in Mexico, but in different areas it has resulted in the local economy struggling with jobs. In some new found companies or businesses, they find that bringing in pre-trained employees (especially white collar employees) and resources fair better than working with the local nationals in that area. This very well could happen in Mexico for different types of businesses, but it is still unlikely for the mere reason of bidding for the local support. Economic prosperity is a large reason for International trade, but along with the wealth is a better chance of rules, regulations, and benefits from employees with the new found business. The laws enforced by International trade agreements tend to stress more worker related issues than that of a host nation of many second or third world countries. If the benefits and laws all improve the local’s views on the new business then a better turnout and support structure will follow for everyone involved. The best example of this is how NAFTA has implemented change and looks to have this enforced by all countries that agree to the terms with in the agreement. What are some of the major challenges confronting the international trading system? International trading has a plethora of challenges that barricade the system before any true benefits are reveled. Among these challenges are the social structure indifferences that are displayed between countries as it pertains to business plans and the split of revenue between parties. With the continuing differences between international organizations, too much red tape is casted over many prime opportunities for growth between organizations. Therefore, values that represent democratic, political and economic principles are what international organizations should be about (Moore, 1999). In addition to the government and political structures that cause challenges for international trading systems, natural resources are a key deterrent in international trade. In places like South America where the lumber and logging business is prosperous, many international trades are restrained from outside agencies coming into that region and depleting the resources more than they already have been depleted. The entire world is feeling the effects of what is considered to be the green house effect and the environmental issues that face every country range in lack of natural resources in different areas to natural disasters that alter the way the land, structures, and businesses are ran. International trade faces the constant change of supply and demand and while the world has always relied on fossil fuels for power or energy, new forms of energy are being developed that shows that international trade varies from one day to the next with its challenges. Reference: Kongsrud, P.M. and I. Wanner (2005), _†The Impact of Structural Policies on Trade-related Adjustments and the Shift to Services†_, OECD Economics Department, Working Papers, No. 427, Retrieved December 3, 2008, from http://www.oecd.org/dataoecd/49/29/20686301.HTM Moore, M. (1999, September 28). _Changes for the global trading system in the new millenium_. Retrieved December 1, 2008, from WTO News: http://www.wto.org/english/news_e/pres99_e/pr139_e.htm

Sunday, September 15, 2019

Different forms of social influence Essay

Most of the human behaviors are a result of influence. This impact can either come from the environment or from the people we leave with. The people we come across with are likely to influence our behavior, beliefs and even feelings. This impact will lead to the development of our day to day activities. Most of the activities we encounter every day in our life play a great part in how we are going to behave. The study on social impact is very wide. Psychologists have done a lot of research to understand it and as a result many theories have been developed which explain social influences. CITATION Noa06 l 1033 (Friedkin, 2006)Compliance (This is the first form) There are several forms which have been identified to influence social behavior. Compliance is one of these forms. Simply put, compliance means to accept. Individuals may change their behavior only because someone has told them to do so, and therefore, they comply with his or her request. Compliance involves taking action to change a person’s behavior and feeling towards someone or something, therefore, it is known as an active form of social impact. This form of power is initiated by a person intentionally. Sometimes compliance is a result of internal social influence which entails inner faith of an individual. A person can decide to change from within, without any external force .Compliance as a result of the change in personal faith is not the primary aim of compliance. Conformity (The second one) Â   Â   Â   Â   Â   Â   Â   The other form of social influence is conformity. It happens when individuals adjust their attitude behavior and sense to conform to a group’s norms or culture. People in most cases would like to be identified with a certain group of people; hence they can do anything to change the behavior, including their sense and faith towards something or someone so that they can be the same with the other members of the group. It takes the observation of the other members of the group for one to change his or her behavior and act like them. Some behaviors one has to learn slowly. In addition one can also be taught by the members of the group. For example, an individual who would like to be identified with a group of professionals would only require observing how they behave. He or she may observe their dressing code and finally he or she would behave like them. One cannot be identified with a set group if he or she does not conform to their standards an d behaviors (Pratkanis, 2011). A person can conform to a set group either internally by having the same faith and feeling or externally by acting as the people of that group. The members of a certain group can actively influence a person to act like them, and that kind of social impact is known as an active influence. Passive impact occurs where the members of the group does not directly influence one to act like them. Most of the youth are affected by this kind of social impact. Many young people today would like to be an associated with a particular group of people which they share common beliefs, behavior and sense therefore, they would try very much to have the same behavior which will make them conform to the standards and culture of that group. The same case happens to many organizations, when an individual is recruited to join the institution; he or she has to change his or her behavior feeling and approach so that he or she can be identified with the organization. Sources of Conformity (Expounding more on conformity) Â   Â   Â   Â   Â   Â   Â   Conformity has three sources. The first one occurs when a person sees or senses someone else act in a certain way. First it should come to your understanding that a set group of people are doing a certain activity, then you will judge whether it the right thing for you or not .After a thorough consideration you will be able to make an informed decision on whether to conform to their behavior or not ( Zanna, 2014). These can take different forms; one can see what is being done whether good or bad, you can also hear from the media or a member of the group can also inform you of their undertaking. The second one is when people understand that what a particular group is doing is informational; hence it is the best way to do things. People all over the world are in search of information and knowledge, therefore if they realize what they been looking for is being done by a certain group of people, then they will have no option other than to join them. The information gotten from that group should be beneficial to the person conforming to their faith and belief; it should add value to the existing knowledge. Finally, people conform because of the concern for the social outcome of their behavior. People would like to know the final result of certain behavior depicted by a group of people. Most researchers would engage themselves with a particular group of people with a solemn aim of knowing the end result of that kind of behavior (Homans, 1966). Obedience (The third form) Â   Â   Â   Â   Â   Â   Â   Obedience is another form of social influence. Unlike the other forms; obedience involves the change of action as a result of direct command from the person in authority. These kinds of power always involve command on the targeted audience to act in a certain manner. Influence by command if often found in the institution where strict adherence to law and regulation is required. A good example is the military unit; the officers have to follow strict command from the authority. Obedience as a form of social power is one sided; it does not require the consent of the other party. The authority will use power vested in them to command actions, this instructions must be followed. The end result would be change of behavior; it will also affect their sense of ideas as well as their faith. Obedience has been applicable in most institutions and also in the government, with the aim of changing the behavior of the targeted audience. The application of this form of social power can have positive or negative impact on the person being impacted (Tedeschi, 1972). Persuasion (the 4th form) Â   Â   Â   Â   Â   Â   Â   Persuasion is another form of social impact. It involves an active attempt by a person to change the behavior, attitude feeling or belief of another person through some form of communication. The focus of this kind of impact is the internal change of perception, belief or sense of an individual. The power of a person to influence another is very important so that persuasion can take effect. The political leaders use this tactic to make people to have faith in them. The language use is very instrumental for changing the behavior of people; the person must have good knowledge of the language use. Also the understanding of the targeted audience is important for you to be able to change their behavior CITATION Car08 l 1033 (Hetzel, 2008). How psychologists have studied them (Add more here) Â   Â   Â   Â   Â   Â   Â   Many scholars have tried to define social influence, which has led to numerous definitions of the same subject. We can define social influence as a sum total of all the things that might alter the behavior, action feeling or thought of a person. This aspect has been extensively studied by psychologist and sociologist. Its application has also been studied carefully to establish how it affects the society.Professor Herbert ,one of the scholars of psychology defined social influence as a situation where an individual identify, comply and internalize to behave in a certain manner different from the way they had behaved in the past. The view of the scholars about social impact is that individuals may identify with influential person from a distance or the might have a close relation. They also believe that compliance can happen at the surface but deep in that person he might not be convinced .There are a lot of things which we can talk about concerning social impact; the bottom line is that it is aimed at changing the behavior of people. The reason why a person’s view of ideas can be influence has not been clearly know by scholars. References Friedkin, N. E. (2006). A Structural Theory of Social Influence. Cambridge: Cambridge University Press. Hetzel, C. J. (2008). The Effects of Social Influence on Personal Attitudes and Behavior Toward 0549498516, 9780549498513: ProQuest. Homans, G. C. (1961). Social behavior: Its elementary forms. Mark P. Zanna, J. M. (2014). Social Influence. london: Psychology Press. Pratkanis, A. R. (2011). The Science of Social Influence. 1136737049, 9781136737046: Psychology Press. Tedeschi, J. T. (1972). The Social influence Processes. london: Transaction Publishers. Source document