Medical Law Problem Essay Example | Topics and Well Written Essays - 2250 words

Medical Law Problem - Essay Example The doctor, as a responsible professional, should have thoroughly examined the injured Charles. However, he failed to do so. Based on Charles’ statement regarding pain in his leg, the doctor had proceeded to treat him for that particular injury. Since Charles was a child; the doctor should have exercised greater care and examined him for other injuries. As per the decision in the Wood’s case, failure to examine the patient properly was equivalent to the denial of crucial treatment. Similarly, the doctor’s reliance on Charles’ words regarding the injuries sustained by the latter depicts gross negligence; because, Dr. Green as a skilled professional should have taken decisions regarding treatment, after making an independent assessment of the patient’s condition. Dr. Green had failed to perform a thorough physical examination of Charles, prior to treating him. The deformity caused to Charles is on account of Dr. Green’s clinical negligence. Charles would not have been forced to countenance such adversity if Dr. Green had exhibited greater caution while diagnosing and treating him. The court's approach towards clinical negligence can be evaluated by examining the various tests employed by them while deciding such cases. The Bolam test for medical negligence was introduced with Bolam v Friern Hospital Management Committee. In this case, it was decided by the House of Lords that the principle of the standard of care was not violated, as long as a responsible body of similar professionals corroborated the medical practice that resulted in damage.

Media plan for Nescafe in the United Kingdom Essay

Media plan for Nescafe in the United Kingdom - Essay Example First, the company’s promotional message will be explored to establish the quality of content in Nescafà ©Ã¢â‚¬â„¢s advertising campaign. Second, each identified advertising medium will specify how the advertisements will be implemented. Lastly, the cost of implementation and challenges to the campaign will be discussed as an overview of the plan. As currently stated on their website, Nescafà © UK is launching a worldwide campaign to promote responsible farming, production, and consumption. In this effect, Nescafà © wants to push the message of not only providing the best coffee in a cup, but also to â€Å"go beyond the cup†. With this, it is important that the message for the campaign will focus on this particularly tagline to show the uniformity in concept of the entire campaign message. As such, the theme, â€Å"go beyond the cup†, should represent these three areas which Nescafà © currently puts its focus on. Mixed media advertising means equally utilizing both the traditional and modern media for product promotion. With today’s technology-driven society, Nescafà ©Ã¢â‚¬â„¢s mixed media plan will include the use of internet in targeting young consumers (aged 18 - 45 years old) who mostly subscribe to modern forms of communication. On the other hand, Nescafà © will also continue placing advertisements to radio, print, and television because it recognizes the fact that these traditional forms of media, given their significance in advertising, will become more effective if it is integrated by the new media. Advertisements in print, radio, and television remain a competitive form of product promotion because it gives lasting impression to consumers and establishes a stronger brand identity. Because of this, Nescafà © will showcase in TV, print, and radio advertisements in major broadcast networks in the UK. First, Nescafà © will tap two television companies, ITV2 and SKY1, to showcase the advertisements of the company. These TV networks contain